Design Thinking for Business Development

Design thinking is a human-centered, user focused process for solving problems and was created as a process to help tech innovators remain user-focused in their technological innovations and design.

Here you will use the same steps to come up with creative approaches to your business development.

  • You will learn to create Personas – visual representations of your target users, their personalities, roles, and goals.
  • You will use Empathy Maps to help you understand and plot the feelings, thoughts and actions of your users.
  • You will create User Journey templates will help you analyse where your target users are enjoying the experience of your design and where they are not!
  • You will highlight Pain Points where your customers are facing blockages.
  • And you will create an action plan for iterative change.

In person or online

2-4 hours

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