How to tell powerful purposeful stories with data

The world today is full of numbers. Figures. Measurements. Statistics. All sorts of organisations are generating more and more data. Businesses and charities, universities and governments. And if you’re not careful, numbers can overwhelm you.

But it doesn’t have to be this way. If you know where to look and what to look for, it’s perfectly possible to detect the signal from the noise. Harvested, sorted, and treated right, data and statistics can be the foundation stones of storytelling for all different kinds of organisations.

Narrative by numbers is an immersive, interactive course designed to help you bring together the skills all of us in the knowledge economy need to thrive. The course equips delegates to have more influence in the workplace through the potent combination of analytics and storytelling.

In three hours, you’ll learn the six rules of data-driven storytelling:

• Keep it simple – yet smart
• Find and use only relevant data
• Avoid false positives
• Beware the curse of knowledge
• Know your audience
• Talk human

Education and popular psychology say that analytics and storytelling are like oil and water. That the best analysts don’t know how to spin a yarn, while the best storytellers would run a mile from a spreadsheet. Narrative by numbers shows you why these are misconceptions, and how everyone can tell powerful and purposeful stories with data.

This course brings to life trainer Sam Knowles’ recent book from Routledge, also called Narrative by Numbers,and this masterclass is a must for everyone in the modern knowledge economy.

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