Give yourself the edge in generating ideas and solving problems

What is insight?

In life, creativity, and cognitive psychology, insight is defined as the capacity to gain an accurate and deep understanding of someone or something. In this way, insight involves shining a light on a possible solution to the problem we have defined.

Where do insights come from?

Insights are born when we make connections between thoughts, facts, and ideas that weren’t connected before we absorbed and then, crucially, joined the dots.

Why does this matter?

Developing genuinely transformative insights not only helps you solve problems. It also increases the chances of a creative breakthrough, and it makes the process of having new ideas less painful and random. Perhaps most importantly, generating insights is the key to unlocking motivation and inciting behaviour change.

So, tell me about this course

Sam Knowles, Founder & MD of storytelling consultancy Insight Agents, has developed the STEP Prism of Insight^TMto help those tasked with solving problems and developing insights to do so with certainty. To make it more likely that you’ll unlock the creative thinking challenges you face.

In this three-hour course, we’ll cover the four stages of insight development, developing practical experience of how to do each one better and make them all work together.

• Sweat– how and why to be more curious about the problem you’re trying to crack and about the world in general
• Timeout– why it’s so important to take time away from the challenge at hand
• Eureka– how to recognise what it’s like – emotionally, intellectually, physiologically – to have a breakthrough insight, and how to capture and share it with impact
• Prove– why you need to package and socialise your insight early

The workshop ends with all delegates making a commitment to do one thing different in each of the four, key areas of insight development. Each delegate will come away with a personalised pledge card that will make them more insightful.

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