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Alexandra Pearson

“What’s important in Life? Sharing, insight and adventure.”

Alex is an entrepreneur and an inspirational trainer with a passion for personal development, team interaction, the arts and human potential.

Alex lived and worked in China for 25 years where she established several successful businesses and organisations, including The Bookworm, voted by Lonely Planet, amongst others, as one of the “Top Ten Bookshops in the World” and China’s largest Literary Festival. She has trained and worked with thousands of leaders, managers and employees in personal development and Creative Thinking Skills, and has cycled from Beijing to Xanadu 25 times. She has the experience, she has the passion and she wants to make a difference.

She is now a Teaching Fellow in the School of Business and Management at the University of Sussex, and Founder of The Yurt Academy. She specialises in Creative Thinking, Entrepreneurship, Holistic Leadership, Project and Change Management.


“Interesting, fun, engaging. Alex is a brilliant facilitator. The 3 hours flew by and I’m keen to learn more.” Jude

“Alex is amazing. She gave me new ways of thinking about my daily activities. This opened up a new world of opportunities. A big thank you!” Filippo

“A most enjoyable session, delivered in a very engaging and informative way. Alexandra is clearly very knowledgeable in her subject matter. Fun and useful.” Caroline

“Thanks again, what an incredible session – really made me aware of my potential to create great things, especially now that I’m armed with those fantastic tools.” Ollie

“Alex’s lively session provided me with a useful set of tools for thinking through any idea or problem. I emerged with my synapses firing!” Catherine

Upcoming Events

Creative Intelligence – Tools, Tips and Techniques

Creative Intelligence is a combination of art and science and is in demand now more than ever as we face…


Kemptown, Kemptown
Brighton, BN21AJ United Kingdom

Date & time:

September 10 @ 9:00 am - 1:00 pm


Mastering Emotional Intelligence

The complexities of the modern world require building a network of unselfish collaborations and strategic ecosystem thinking, and these require…


Date & time:

March 17, 2020 @ 9:00 am - 1:00 pm