“Einstein said ‘Creativity is intelligence having fun.’ I say let the games begin.”
Bob Maddams runs 10X Training, a specialist communications training consultancy that is the creator of Persuasion Communication. In a wide-ranging communications career Bob has worked as an advertising copywriter (Ogilvy & Mather, M&C Saatchi), journalist (The Guardian, The Times, The Daily Telegraph) and as a film-maker (ITV, National Geographic TV). He spent 7 years living in Ethiopia where he taught ex-street kids to become community film-makers, and where he created behaviour change campaigns for the UN and international NGOs. Bob is a City & Guilds media skills trainer and as well as running 10X Training, also runs Brighton Copy & Content, a copywriting and content creation company.