“Einstein said ‘Creativity is intelligence having fun.’ I say let the games begin.”
Bob Maddams spent 20 years working in the advertising industry in London as a copywriter and director of TV commercials. Then he heard about a film school in Ethiopia that was training young people from the poorest parts of Addis Ababa to become community film-makers. Bob spent 7 years living and working in Ethiopia and filming took him all over the country. SoHo House, it wasn’t.
For many years Bob has also worked as a freelance travel journalist writing for the Guardian, the Times, the Sunday Telegraph and Wanderlust magazine. He is also the author of two travel books. Bob now lives in Brighton, is a qualified City & Guilds media skills trainer, has taught at Hove College, and is the owner of Gooroo, a company which runs creativity and media communications training workshops.