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Jo Godden

Jo Godden is a fashion specialist, mother and activist. Having had an international management career for all the big retail brands- she returned to live in the UK in 2009. After 25 years working in the unsustainable Fashion Industry, Jo decided to be part of the solution and formed a circular economy business before the term was coined. RubyMoon Gym To Swim is that business and it combines the industry’s substantial potential to positively impact the social and environmental state of our planet, with the knowledge that women and innovation are key to a better future. Jo is committed to activate women’s potential and elevate their status in communities where they often don’t have a voice. Investing in microfinance enables females to drive development and progress. Jo is a passionate advocate of and working in the the Circular Economy as a means to cut carbon and eliminate waste, literally redesigning our future.

Jo loves to swim and dance and the beach is her favourite place.

Upcoming Masterclasses

The Circular Economy- what is it and how it can save the world?

This fun, 3 hour experiential workshop will explain the fundamental principles of the Circular Economy and how it is already being applied to redesign our world. Discover the potential to transform the way we live as individuals and also to drive greater resource productivity by eliminating waste, dramatically reducing carbon and preserving value in all that we do and consume. Do you feel overwhelmed by the negativity surrounded climate change and pollution?

Are you concerned about the scarcity of resources in our future? The Circular Economy is a faster solution for us to positively act now and create a thriving, competitive society.  Learn how you, your family and work team can apply Circular Economy thinking to accelerate positive change.

Upcoming Events




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